Did you know that a video on a landing page can increase conversions by 80 percent or more? Video marketing helps promote your product or service and helps give an introduction to your brand and explain how your product or service can help your consumers.
Whenever you see a promotional video, there’s almost always a catchy background song. Keep reading, and we will guide you through the five reasons to add music to a video.
The Importance of Background Music in a Video
When you’re working on video editing, you will want to consider what music to put in the background. They should be high quality and connect to your media content.
In video marketing, music can make all the difference in your video, and the right song can set the scene for the message you’re trying to get across. You want to choose a song that will fit your overall message and brand.
You want to make the best impression on your customers. To do this, you need an appropriate energy level to fit the product or service that you’re trying to promote.
For example, if you’re promoting a coffee brand, you want to think about the background scene. Set the scene of someone pouring coffee in the morning as part of their routine as they ease into their day.
You wouldn’t want to put on a background song that’s loud and distracting. You want something calm that encompasses ease into the morning with no stress.
Another example would be promoting new workout clothes; you may choose an upbeat song that gets people pumped and ready to work out. The music you choose will stick with people and remind them of your product, service, and brand.
When you’re editing marketing videos, a song is typically the last piece of the puzzle. There are many moving parts, from the scene you’ve captured to the quality to include your logo and name.
You will want the best video editing tools to help bring your video to the highest quality. Adobe Creative Cloud Express has software that you can use to trim, resize, add music, merge videos, add images, include messaging, and more to your video.
The best part is it is video editing software free. Using free software is just an added benefit; this is excellent video editing software that will help enhance your marketing video.
Add Music to a Video Today
Now that you know the importance of adding music to a video where you’re promoting your product or service, you can find the perfect song today. You want to choose a piece that fits your video’s scene and the message.
People will associate the song with your brand, so you need to consider that as you make the song choice. You also want to use video editing software to make your video the highest quality it can be and make sure the song isn’t too loud or overpowering.
Find similar content about making marketing videos on our blog today.